The change from the profit orientation of a business to customer centric unit has lead to the surge of CRM inculcation in the modern business scenario. Gone are those days when a business was just a hub of wealth creation. These days it is impossible for a business to survive, without being focused upon the needs and expectations of the customers.
The quick and easy access to the database of prospective customers brings along efficiency in the business processes. A simple framework upon which CRM products bring a vital value addition is given beneath.
Shown above is the integration of different business processes which fit in with their own weighed importance to a business cycle, at the end they all submerge to the marketing database as shown in the figure to help in the follow-up of prospective customers for long term.
By using CRM methodology, an enterprise can:
- Provide better customer service
- Increase customer revenues
- Discover new customers
- Cross sell/Up Sell products more effectively
- Help sales staff close deals faster
- Make call centers more efficient
- Simplify marketing and sales processes
- Responses to campaigns
- Sales and purchase data
- Account information
- Web registration data
- Service and support records
- Demographic data
