In today's market, it takes more than just good products and services to succeed. Successful marketing now requires more precise segmentation, and more frequent and sophisticated communication than ever before - communication that involves multiple stages and spans multiple channels. This has subsequently given birth to specialized software - Marketing Automation Software - that is currently widely used across industry verticals.
Marketing Automation Software is an emerging category of software tools that focus on applying software technology to aid in the entire process of marketing. A subset of customer relationship management (CRM) functions that focus on work scheduling and tracking of marketing campaigns, it includes the categorization of leads on the basis of their current sales stage, mass e-mail delivery, results analysis and other related activities. By harnessing the power of shared information and advanced analytics, marketing professionals can ensure that every marketing dollar is spent wisely.
In order to handle the entire gamut of marketing activities, some specific tasks tackled by the above mentioned software's include:
- Contact Management
- Lead Management
- Campaign Management
CRM usage in Marketing Automation
By using business intelligence built into CRM software, companies are launching automated marketing campaigns that target the right customer, with the right offer, at the right time - all with an eye toward improving lifetime customer value and retention.
Put simply, a CRM software is anything that helps a business entity to interact with customers at the right time. This could be anything from new customer entry into a central database; right down to a marketing database list and a program to send out weekly mailers to customers , both current and potential. The goal of CRM software is to accurately capture as much information about the customer as possible, and to make that information available and useful at every level of company/customer interaction. A customer's purchase history, preferences and habits, as also service and complaints history are tracked in a central database, rather than in separate systems - thus allowing users to access important customer data instantaneously.
Daffodil CRM– The CRM solution that you have been looking for
One needs to move faster than ever to build effective marketing campaigns ,close sales and retain customers. Daffodil CRM can help you maximize the return on your marketing efforts by managing important contacts and leads, and tracking them through the entire sales life cycle. It provides your team with marketing automation and virtual call center capabilities and also makes your team more confident and well equipped by virtue of providing all necessary customer information at any given point of time.
As a tactical web-based application that helps automate and manage the marketing and sales process, Daffodil CRM can streamline your operations, increase effectiveness and boost productivity. Is that what you have been looking for?
The Daffodil CRM marketing system tracks leads throughout the sales cycle - from demand generation to lead closure. It also assists in pinpointing where leads are converting into revenue - and where they aree not - to improve future decision making. This easy-to-use CRM (available in both desktop and web-based versions) creates a consolidated knowledge base of business intelligence - accessible 24/7 to users across the enterprise.
Please click here to know more about the features of Daffodil CRM. In case you would like more information on any aspect of Daffodil CRM, please drop us a line at info@daffodilcrm.com
